Fortunately, the wheels are already turning in regions around the country to demonstrate how public-access charging infrastructure might work. Charging equipment for electric vehicles can be thought of in several categories, including home and workplace installations, "destination" and "pathway" charging. A bank of charge points installed at a shopping center, museum or municipal parking lot would be an example of destination charging. Charging stations installed along major roadways, on the other hand, would be pathway charging.
Pike Research, in a report that Gartner co-authored, forecasts that many retailers who install charging stations will let customers juice up for free. The idea is that a movie theater or restaurant, for example, could display advertising and interactive marketing on the device, and also benefit by having EV drivers visit their establishment more frequently. “